ALO YOGA - Alo Moves
overview:
BRAND STRATEGY
ART DIRECTION
SOCIAL CAMPAIGN
SOCIAL DESIGN
SITE DESIGN
PRINT DESIGN
CONSULTING
COPYWRITING
Alo Yoga falls highly on the hierarchy of lifestyle brand within the yoga and wellness space. They have since expanded into subscription-based digital classes, competing closely with Peloton and other online fitness platforms.
I worked directly with the Los Angeles HQ office to create impactful ad campaigns. We focused on celebration of self, paired with accessible elevated health. I also created social media graphics that spoke to the mother brand and followers.
