LOCALE MARKET & FARM TABLE CUCINA
overview:
BRAND STRATEGY
BRAND IDENTITY
BRAND GUIDELINES
LOGO DESIGN
ILLUSTRATION
ART DIRECTION
SITE DESIGN
PRINT DESIGN
CONSULTING
COPYWRITING
PHOTOGRAPHY
Locale Market and Farm Table Cucina are the brainchild of James Beard Award-winning Chef Michael Mina and known chef / author Don Pintabona. These establishments were presented via The Edwards Group at The Sundial in downtown St. Petersburg, Florida.
My time as creative lead at The Edwards Group allowed me to produce ad / social campaigns, marketing material, event promotion, displays, layout, every possible type of deliverable and much more for this market ristorante hybrid. The resulting creative pushed the population of this growing city to explore the cuisine and occasions offered by this creation.