THE HEALTHY CROWE by Rio Crowe
overview:
BRAND STRATEGY
BRAND IDENTITY
BRAND GUIDELINES
LOGO DESIGN
ILLUSTRATION
ART DIRECTION
PRINT DESIGN
CONSULTING
COPYWRITING
PHOTOGRAPHY
The Healthy Crowe was established by Rio Crowe, a chef and wellness authority. Boutique small business direct to customer meals designed for each individual. Her meals allocate for those with dietary goals and restrictions, such as but not limited to veganism, vegetarian, gluten intolerance, weight control (gain or loss), allergies, overall customer experience and satisfaction.
Like her ingredients, the brand we developed needed to feel organic, familiar, and accessible to allow for client trust and retention. I achieved just that while creating the entire scope of branding that extended to package, social, and marketing design.
