THE MAHAFFEY THEATER
overview:
BRAND STRATEGY
BRAND IDENTITY
BRAND GUIDELINES
LOGO DESIGN
PRINT DESIGN
CONSULTING
COPYWRITING
The Mahaffey Theater – Duke Energy Center for the Performing Arts is a performing arts giant, founded in 1965, named for The Mahaffey family. Through The Edwards Group, my team and I created marketing materials, ads, promotion, large and small scale print productions for the various celebrity performers and artists.
I created direct to talent productions, including credentials, signage, and anything else per the request of the talent or their teams, following strict guidelines and expectations outlined with admats. Many legends passed through the halls of the Mahaffey it was such an honor and delight to be involved!
