THE EDWARDS GROUP owned by Bill Edwards
overview:
BRAND STRATEGY
BRAND IDENTITY
BRAND GUIDELINES
LOGO DESIGN
ILLUSTRATION
ART DIRECTION
SITE DESIGN
PRINT DESIGN
CONSULTING
COPYWRITING
PHOTOGRAPHY
The Edwards Group is owned by Bill Edwards, an eccentric mogul and American businessman. Bill owns many real estate groups and properties as well as maintaining sports teams and other high-end enterprises. Through Bill’s success, I developed a diverse sense of design for a variety of entities, ranging from but not limited to: restaurant and food, entire downtown / metropolitan areas, real estate, charity and youth outreach, music and sports industries, civil and metropolitan scopes, membership based yacht and tennis clubs, a private jet line, etc. I fulfilled a comprehensive scope of branding and design for this particular client.
Primarily brought on as a graphic designer, I produced multi-platform ad and marketing material, large scale production and complete event branding, multiple brand identities / logo work, packaging, apparel, and web / mobile layout. I assumed clientele liaison and management, executed an entire full scope of graphic design harmonizing with my art direction and expanded to all forms of print, web, physical, interactive, infographic, social, internal, and external projects.
While overseeing the art department for The Edwards Group, communication was improved between branches. I ran massive production projects safeguarding teams from error via reprints and/or scheduling, implemented a new standard of logistics for project management and totally blew the dust off what I knew could work and did work better.
