AUSTIN COIT - Photographer
overview:
BRAND STRATEGY
BRAND IDENTITY
BRAND GUIDELINES
LOGO DESIGN
ILLUSTRATION
ART DIRECTION
CONSULTING
Austin Coit is an independent photographer. He shoots for many well-known outdoor brands such as Yeti, Costa, Marshwear as well as a variety of editorial work. He needed branding that emulated his personal lifestyle and resonates with his client base. I illustrated the logo of a tarpon in a fisherman’s hand.
The clean lines accompanied by the hand-drawn feel of his mark creates a unique and memorable brand experience. His clientele and target audience understand this mark immediately, giving Austin’s business niche recognition.
