A GIRL WITH A BEER by Lauren West
overview:

BRAND STRATEGY
BRAND IDENTITY
BRAND GUIDELINES
LOGO DESIGN
ILLUSTRATION
ART DIRECTION
PRINT DESIGN
CONSULTING
COPYWRITING
PROMO DESIGN
A Girl with a Beer was established by Lauren West, a Brand Developer for Peroni Nastro Azzurro, previously high-end sale manager with Anheuser-Busch InBev. She has since expanded AGWAB into a fully encapsulating social platform highlighting beer via events sponsored by various beverage distributors, complete with giveaways and fund-raisers.

For Lauren I provided a plug-and-play brand that she could easily implement throughout assorted social channels. Typography based marks paired with secondary graphics that would not interrupt outside corporate entity requirements allowed Lauren to keep her own brand while promoting others appropriately and professionally.
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