ACTUALLY A MOM by Sarah J. Wallace
overview:
BRAND STRATEGY
BRAND IDENTITY
BRAND GUIDELINES
LOGO DESIGN
ART DIRECTION
CONSULTING
SOCIAL MEDIA MGMT
SOCIAL MEDIA DESIGN
COPYWRITING
PHOTOGRAPHY
Actually A Mom was realized to allow transparency between the lows and highs of motherhood. Sarah J. Wallace, former athlete, is now a mom. Sarah is devoted to herself as well as her family, finding balance for everything. Actually A Mom highlights her fitness, self-preservation and overall wellness journey all while navigating devoted care for her children and giving them the best of herself each day.
I produced the title Actually A Mom and the encompassing brand. Together we established a blog, social platforms and open dialogue about her goals. I provided art direction, photography, photo editing, copywriting, styling and overall graphic influence / style and design.
